We all witnessed what started on 5th of April 2011 by a single brave man, Anna Hazare and picked up as a national movement. We at MixORG were all the time on our toes to spread the movement using social media as this is what we specialize in.
a. There was a pattern in the peaks and low in the activity of people which was repeating.
There were three peaks which were again like power law in their nature.
- Afternoon time around 1 PM
- Evening time around 9 PM
- Late night around 1 AM
Time line from Google Search Real time results of #annahazare tag
2. Gains by the organizations who aligned themselves with the movement:
If you use http://twittercounter.com/ to see the particular twitter handle follower growth. You will notice a significant jump for following handles during the movement days.
- @Avaaz
- @ndtv
- @timesofindia
- @mtvindia etc
Avaaz.org on Twitter
MTV growth
If you look at their contribution in the movement in form of tweets you will find them active and quiet influential. Which resulted in higher fan growth for them which otherwise would have taken a month at their normal pace.
Meanwhile, the analysis will continue but I wanted to share this in open and tried to answer the question for myself on ,
social media has brought the youth out from the comforts of their chairs. internet messages are spreading like wildfire. but the real india residing in the villages without any media is still very informed and are more sacrificing in nature compared to their urban friends.thanks for the analysis and good luck.
ReplyDeleteI agree simon that there is a big divide in India when it comes to Rural and Urbal about availability of services like Internet. We are a country of close to 100 Million Internet users out of which close to 23 Million+ are on Facebook. While the growth of Internet Users and Facebook Users is aggressive but still very less for a nation of 1.2 Billion people. Thanks for your comment and bringing this value add to the discussion.
ReplyDeleteinteresting analysis . establishes the importance of Social media for Brands and how they can optimally use it . Thanks for sharing it.
ReplyDeleteI am wondering is their anyway we can ascertain that alignment was in spirit not a tactical maneuver to gain follower . ( some kind of semantical analysis of content of tweets pre and post #annahazare moment ) . My point is that while these organizations surely benefited by aligning them self with #annahazare but did they actually contributed back to the agenda , in any meaningful manner . I mean all those handle who were re tweeting #annahazare tweet did they started any new thread of their own . this kind of visibility will be nice to separate real supporter to opportunist
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